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April 2024

Innovation and Artificial Intelligence: Towards A Better Understanding of the Two Strategies

1Yassine ELKHATIBI, 2Redouane BENABDELOUAHED
1,2Doctor in Management Sciences, Hassan II University, Morocco
DOI : https://doi.org/10.58806/ijirme.2024.v3i4n09

Abstract

In a world where technology is seen as the ultimate solution to all progress, this study aims to explore and deepen the relationship between innovation and artificial intelligence (AI), highlighting their complex interactions and impact on the economic, social and technological domains. The main aim is to provide a comprehensive perspective on these two key strategies in the contemporary technological landscape. What sets this article apart is its attempt to synthesise existing research on innovation and AI, while offering new perspectives and analyses on their mutual relationship. The results of this study highlight the deep interconnection between innovation and AI, demonstrating how these two concepts feed off each other to catalyse technological advances. The article also highlights the ethical, social and economic challenges associated with the increasing integration of AI into innovation processes. The contribution of this article lies in its ability to provide a solid conceptual framework for understanding and analysing the interaction between innovation and AI.

Keywords:

Innovation, Artificial Intelligence, strategies, interactions, growth

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