Abstract

This study aims to analyze and assess the impact of the procurement defense program on the performance of MSMEs in Gorontalo Province. The locus of research on MSME business actors who are members of the procurement defense program, especially through market place applications, both MbizMarketpalce and brliUMKM market place totaling 85 MSMEs with a sample of 10 MSMEs. The performance assessment method for MSMEs is used by Balance Scorecard analysis to analyze the financial and non-financial impacts of MSME businesses. The results showed that the Gorontalo Provincial government's procurement defense program had a relatively good impact on financial and non-financial performance. On average, there is an increase in operating profits, number of workers, production volume and marketing area. The procurement defense program is very helpful for MSME business actors in increasing public reputation and trust in their products and services so that business productivity and performance increase.

Keywords:

Direct shopping, Government spending, Online sales, MSME performance

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