Determining Key Performance Indicators (KPI) in Start-Up Company XYZ Based on Business Owner Work Expectations and Employee Workload


1Denisa Naura Mahadhiyasa, 2Andika Putra Pratama
1,2 Master of Business Administration, School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No.10 Bandung 40132, Indonesia
DOI : https://doi.org/10.58806/ijirme.2024.v3i12n05

Abstract

Operational efficiency in determining KPIs is a fundamental driving force for any business. This study focuses on the efforts of Company XYZ in Surabaya, Indonesia, to align KPIs according to employee capacity and company objectives. The current KPIs are mainly imposed by the CEO's expectations and dislocated employee capabilities, leading to excessive workload and failure to meet KPIs. This research will identify the root causes and propose a solution that addresses the needs of both employees and management. Data was collected using the NASA Task Load Index (NASA-TLX), indicating that XYZ employees face high workloads. This was complemented by qualitative data from interviews, revealing that employees find the KPI targets unviable. These findings show that it is urgent to realign the KPIs. The solution lies in creating KPIs involving employees so that the indicators are reasonable within the employees' capabilities, with regular monitoring and adjusting.

Keywords:

KPIs, CEO Expectations, Excessive Workload, Employee Motivation, Employee Performance, Job Satisfaction

References:

1) Human Performance Research Group, NASA Ames Research Center. (n.d.). NASA Task Load Index (NASA-TLX) v1.0: Paper and Pencil Package. NASA Ames Research Center.

2) Macann, C. (1993). Four Phenomenological Philosophers: Husserl, Heidegger, Sartre, and Merleau-Ponty. Routledge.

3) Parmenter, D. (2015). Key Performance Indicators: Developing, Implementing and Using Winning KPIs (third edition). John Wiley & Sons, Inc.

4) Proksch, S. (2016). Conflict management. Springer International Publishing.

5) Ries, E. (2017). The Lean Startup (Revised Edition). Crown Business Publishing.

6) Saldaña, J. (2013). The Coding Manual for Qualitative Researchers (2nd ed.). SAGE Publications.

7) Sugiyono. (2013). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D). Alfabeta.

8) Wang, X. and Fangjing L. (2023) Unmet Expectations and Job Withdrawal Behavior: A Moderated Mediation Model. C. F. Peng et al. (Eds.): MMET 2022, ASSEHR 703, pp. 543–554