Abstract

This study aims to provide an understanding of halal certification to maintain food that is indeed fit for consumption properly. The methodology used in this study is analyzed using SPSS and SEM-PLS. A total of 461 samples were used in this study, where the government regulation variable is a moderator variable in encouraging the interest of food producers to register for halal certification. This study is expected to help policy makers in accelerating the fulfillment of halal certification as required by law. The results of the study are that Attitude has a positive but not significant effect on Intention to Halal Certification. While Subjective Norm and Perceived Behavior Control have a positive and significant effect on Intention to Halal Certification. Furthermore, the Halal Awareness and Perceived Benefits variables through the Perceived Behavior Control variable also have a positive and significant effect on Intention to Halal Certification.

Keywords:

Halal Certification, Halal Product Assurance, Theory of Planned Behavior, MSMEs

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