Abstract

This research investigates the usage behavior of the "I Can Speak" program on Radio Pesona FM Wonosobo, Indonesia as a medium for learning English, differences in preferences between students and the general public. Utilizing qualitative research methods with a case study approach, data were collected through in-depth interviews, focus group discussions (FGD), and program observations. The findings reveal that students favor practical broadcasting experiences to meet academic requirements and improve their speaking skills, finding the role of a radio broadcaster more appealing than merely listening to the radio, which they perceive as outdated. Conversely, the general public exhibits a strong interest in listening to the program but is reluctant to engage actively due to social stigma that views English as a pretentious language. This research underscores the necessity of creating a supportive developing programs that not only enhance language proficiency but also build listeners' confidence. Proposed strategies to boost engagement include increasing interactive elements in the program, conducting awareness campaigns about the benefits of learning English, and providing training in a non-threatening environment. By connecting content to local culture, Radio Pesona FM creates a more inclusive atmosphere for learning English, encouraging greater participation and increasing listener confidence. as an evaluation and inspiration for other broadcast media in the Wonosobo local area in creating educational programs that invite the community to learn English, through radio media but with packaging that is adapted to the customs and identity of the local community.

Keywords:

English Learning, Radio Media, Listener Involvement, Education, FGD

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