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January 2024

Media In the Tobacco Farming Community: An Axiological Study

1Sri Pangestuti,2Adi Nugroho, 3Nuryanti
1,2,3Universitas Jenderal Soedirman, Purwokerto, Indonesia
DOI : https://doi.org/10.58806/ijirme.2024.v3i1n08

Abstract

This paper examines the use of social media in tobacco trade management by farmers in Temanggung Regency. The main focus is on the use of the WhatsApp (WA) application by tobacco farmers to obtain price information from factories and to bargain with collectors. The method used is qualitative using several literature reviews. This research highlights how advances in technology and 64social media , especially the internet and WA, play a role in improving the welfare of tobacco farmers by making it easier to access information and transactions. This shows the importance of media literacy and the use of the internet in empowering farmers.

Keywords:

axiology, media, farming community, tobacco

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