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  3. January 2024

January 2024

Improving Product Quality and Marketing of the Wood Carving Industry in Sukawati Village towards the Export Market

1I Made Sara, 2Made Setini, 3Morteza Azarpira, 4Kd. Goldina Puteri Dewi, 5I Komang Putra
1,2,4,5Faculty of Economic and Business, Warmadewa University
3Consulting professional graduated from University of Tehran
DOI : https://doi.org/10.58806/ijirme.2024.v3i1n04

Abstract

Empowerment of small entrepreneurs (MSMEs) is very important, collaboration is the main driver and always synergize. Effectiveness and efficiency are the targets of every entrepreneurs and one of the strategies is cooperation. The aim of this research is to make the production line effective from upstream to downstream of craft making and maximize the understanding of Balinese carving craftsmen community for exporting, where the craftsmen are constrained by information and access to start the export process. The method in this research is qualitative with FGD from planning, mentoring and evaluation. The results of this research were the establishment of collaboration between small entrepreneurs and academics, empowerment resulting in an increase in product output from 5-6 carving products to 9-11 carving products. Carry out online marketing so that you can be known internationally and hold international exhibitions.

Keywords:

Role of Cooperation, Business Empowerment, International Marketing, Wood Carving Industry.

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